Capstone: Build Your Six-Format Content Kit

You have the system. You know what to outsource and what to guard. You know where it fails and how to stop it.

Now you build the thing.

The Brief

The task is concrete: take one idea you already have — a take you stand behind, in your own words — and reshape it into six platform-ready drafts using AI. Then edit each draft until it sounds like you said it.

That editing pass is the whole skill. It is not a finishing step. It is the work.

Each format above has a specific structural requirement. A thread that does not have a working standalone hook is not a thread — it is a blog post cut into pieces. A carousel that uses paragraphs instead of one-line slides will not get swiped. An email that opens with a generic setup will not get read past the first two sentences.

AI will give you a draft that meets the minimum structural requirement. Your job is to verify that structure is right, and then make the voice unmistakably yours.

To get there, paste your core idea into AI and ask for one format at a time, naming the structure each time. A working prompt pack looks like this:

• Blog: "Here is my core take: [paste]. Structure and expand it into a blog post — clear sections, prose paragraphs, one idea per section."
• X thread: "Reshape that blog into an X thread: a standalone hook tweet first, then 6-8 ordered beats, each tweet able to stand alone."
• LinkedIn: "Reshape it into a LinkedIn post for a professional register — the whole point in the first two lines, one clear takeaway, a light call to action."
• Carousel: "Reshape it into an Instagram carousel: one-line slides only, slide 1 a bold scroll-stopping claim, each later slide one beat, the last slide a summary worth saving."
• Short script: "Reshape it into a short-form video script: short spoken sentences, present tense, the payoff in the first three seconds."
• Email: "Reshape it into an email newsletter: conversational, first-person, one link or one ask at the close."

Generate each one, then run the edit pass below before anything is done.

The Edit Pass

Before you submit any draft, it needs to clear four checks.

Every draft. Not just the ones that feel off. The ones that feel fine often have the most AI-voice drift — they read smoothly, they are grammatically clean, and they sound like a polished stranger wrote them.

The four checks are not long. Cut the opener, add the specific detail, verify the numbers, read it aloud. Most drafts clear all four in under fifteen minutes. The discipline is doing it every time, not just when the draft looks rough.

Your Capstone

Below is the capstone for this track. You will:

1. Write your one core idea — the part only you could have said.
2. Use any AI assistant to reshape it into six format drafts.
3. Apply the edit pass to each draft.
4. Paste your six edited drafts, each tagged with its platform.

When all six are in and the submission validates, the track is complete.

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The AI for Content Creators track has covered the full arc: why AI is a multiplier rather than a replacement, what a repeatable production week looks like, where the system fails and how to guard against it, and now — the six-format kit built with your own idea and your own voice running through it.

One idea. Six formats. One afternoon. That is the reach problem, solved.

Continue building at academy.jeremyknox.ai.